Thematic Areas

Information, Education, Communication (IEC) activities act as catalysts for behaviour change linked to sustainable development. Any developmental work comes with new infrastructure, systems and procedure, and operations and maintenance of the systems.

IEC, is a strategy to spread awareness through communication channels to a target audience to achieve a desired positive result. Without proper awareness of the technicalities, recommended usage and maintenance; the system and infrastructure can collapse easily leading to huge financial losses, environmental damages, institutional failures, and social changes. This in turn adds a lot of burden to the government exchequer and social coherence. Hence, to bring change in behaviour, bring transparency, increase awareness and build capacities; IEC activities play vital role.

An integrated approach is followed with multiple partners for the IEC activities at State level to convey messages and stories for both JJM and Swachh Bharat Mission (SBM). Different media have been tried and tested. For example, creatives are prepared by using content derived from field and training material by the experts within the department. Empanelled professional video agencies create videos on success stories and capacity building. Community radios, All India Radio, newspapers, magazines and television channels are used for disseminating the content through interviews, live phone-in programs, and dramas.

• DDWS
• RWPF Content